Andrew Minott is CEO of both AnchorMinott Foundation and Global Vybz Entertainment, with vast experience in global tour & artist management. His background in organizing live music events, brand strategy, and account management informs his mindful but competitive approach. Andrew is fueled by his passion for understanding the nuances of cross-cultural marketing. He considers himself a “forever student” eager to build on his academic foundation and stays in tune with the latest marketing strategies through continued professional development. His hunger for knowledge and determination to turn information into action has contributed to his many successful live events.
Minott’s autobiography, PROVE EM WRONG, is the poignant, powerful, and personal story of a young man who traveled from Jamaica to America believing he would land in the place where dreams come true, in a relationship with a father who was ready to make room for the child he had left behind. But he landed on his own without the father he thought he was joining in the dream, with a brother who was ready to conquer NYC and his own manhood, leaving him on his own journey.
In his young lifetime, Andrew Minott found himself in the military, in prison and in the midst of a career that put him in the center of Caribbean music in one of the largest markets in the world. He started to write the book to tell the story of his cousin Sugar Minott, the unsung godfather of Jamaican music. But he ended up telling the story of a father who fought with the abandonment of his own father and who struggled to prove the world wrong about their stories about Black fathers and their children and their dreams.
Along the way, Minott realized that he’s got some things he was wrong about, like blindly trusting people, and some things right, like discovering a young talent and giving him his first break. PROVE ‘EM WRONG is about following your heart, trusting your gut and leaving room for love and life to bring success that fame and fortune cannot even fulfill.
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The realization that everyone has a story to tell and that experiences can be learned from triumphs to defeats is what Andrew Minott has proven in his own authentic life. Andrew has chronicled the complications, disappointments, hard-ships, and obstacles in his soon to be released, “Prove ‘Em Wrong” autobiography.
Andrew transparently speaks about his early years as a young, single father of two sons who faced the challenges of combating society’s negative perceptions of Black parenthood. Debunking the pervasive stereotype that Black fathers are more absent than not from their children’s lives is just one of the central themes Andrew disseminates with conviction to his readers. As he points out so passionately, Andrew is fervently involved in his children’s daily lives which is by far his greatest accomplishment. The Jamaican-born author, promoter, producer, and music consultant is vehemently resolute about not repeating the pattern of his father’s detachment from him and his siblings in his formative years. The example Andrew has set to be a better father to all of his children (three sons, one daughter, two stepsons and three young men he helped raise) is the message he is adamant to convey.
Concert promotion and production piqued his curiosity after attending concerts that featured reggae artists, like Sean Paul, who drew large crowds. Throughout the years, Andrew gained moderate success with certain clients and performers and even relished in the upward climb, but in the midst of it, he also suffered daunting defeats, thereby, attempting to ‘prove those naysayers wrong’ by working more furiously and soliciting the advice of the one family member he trusted. Cousin and Jamaican singer/producer Lincoln Barrington “Sugar” Minott whose hits include “Rub A Dub Sound” and “No Vacancy,” taught Andrew that his career would continue to flourish as long as he kept one thing in mind: ‘If you don’t truly love this music business, then don’t do it. It’s not always going to be glamorous; it has its share of corruption too.’ While the lesson from “Sugar” may have been harsh, Andrew heeded his cousin’s words “for the love of music” which was his real passion.
Andrew credits “Sugar” for having the biggest influence in his decision to ‘keep the music going’ and for penning “Prove ‘Em Wrong.” Modestly, Andrew wanted the book to be a tribute to his cousin, who deserved more recognition based on his distinguished music career, and not about himself. But as fate would have it, Andrew felt it best to prove everyone wrong, especially his family, by demonstrating that he is indeed the author of his life story.
On Wednesday, February 1st, 2023, Andrew will be at the Wynwood Racket Upscale Bar & Lounge in Miami, FL, from 7 pm to 9 pm ET to sign copies of “Prove “Em Wrong.” The event is part of Inner Circle’s Reggae Month Miami.
For more information, go to www.anchorminott.com
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