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Omarosa Out – Who’s in the White House’s Black Outreach Role?


Business Exchange by William Reed (Posted January 9, 2018)

If you didn’t know it Omarosa is out as “Black outreach” in the Trump White House.  Omarosa Manigault Newman, who achieved a measure of fame playing villain on “The Apprentice” cemented a relationship with President Trump that led to a White House appointment, will be leaving her position in January.  Ms. Manigault-Newman a firebrand antagonist was serving as the most senior African-American staffer in the White House and was tasked, in part, with fostering positive working relationships between the administration and leadership in the black community.  However, multiple sources with firsthand knowledge of her relationships with the black community feel that during her tumultuous 11-month tenure, Manigault Newman, turned off many of the constituencies with whom she’d promised to build bridges.

It was a case o the blind leading the blind.  Omasora knew little of the culture and leadership in the black community, and Trump knew less.  There was no job description or accountability for Manigault_Newman. Much like President Trump, Omasora was despised among African Americans. “There was nothing on substance that she would add,” Rep. Gregory Meeks, D-N.Y., a member of the Congressional Black Caucus. “There was nothing she could deliver other than photo ops. Clearly no one really knew what she was doing in the first place,” Meeks said.  Several sources within the administration and others hailing from high-profile black organizations say Manigault Newman failed on one of her first big outreach efforts when she confronted, cursed and scolded six key members of the Congressional Black Congress following a high-profile Cabinet room meeting with the President.

Mr. Trump’s presidency barely registers among African Americans.  To put lipstick on this “piggy” situation, White House Press Secretary Sarah Huckabee Sanders said in a statement Ms. Newman “resigned to pursue other opportunities,”. “Her departure will be effective Jan. 20, 2018. We wish her the best in future endeavors and are grateful for her service.”  One of the president’s prominent African-American supporters, Ms. Newman served as the director of communications for the White House Office of Public Liaison.  People close to the administration, such as black White House correspondent April Ryan, said Ms. Newman neglected to find enough attendees for a Black History Month event early in the administration, for instance. And the office — which is crucial for building coalitions — became seen as the “island of misfit toys,” where people who could not be slotted into other roles were sent.

So who, or what next? In order to remain relevant to mainstream-minded Americans Omasora will likely release exposes such “Being Black in the White House”.  But, the position can be very relevant in getting blacks and their interests and issues into cabinet and agency focuses and discussions.  Future appointee should be more qualified than was Omasora.  Appointee should be a Republican that has cachet among African Americans.  Actually, under Trump unemployment is at its lowest in decades but Omarosa never make that point to blacks.  Appointee should be a Republican articulate enough in party philosophy to support the administration and its policies and legislation.

The Office of Public Liaison is an entity within the Executive Office of the President. The White House Office is headed by the White House Chief of Staff.   The staff of the various offices is based in the West Wing and East Wing of the White House the Eisenhower Executive Office Building, and the New Executive Office Building.

People such as Paris Denard and Angela Sailor have been there and done that there.   Both often appear as conservative commentators in newsreels and discussion rounds at CNN and NPR. He worked for the White House in 2008 as Director of Black Outreach for President George W. Bush.

Some other people who would really make a difference in the role and results are Alvin Williams and Tomas Dortch.   Alvin Williams is President and CEO of  Black America’s Political Action Committee (BAMPAC), a  Washington-based group that supports conservative policies and African-American candidates. BAMPAC,  Thomas W. Dortch, Jr. is Chairman Emeritus of 100 Black Men of America, Inc. and President and Chief Executive Officer of TWD, Inc.  Mr. Dortch formally worked with U.S. Senator Sam Nunn

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

Omarosa Manigault and Donald Trump (Photo credit TIMOTHY A. CLARY/AFP/Getty Images)

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1 Comment

  1. Hello, Monsieur William Reed, I Hope All Is Going Accordingly In The Corner of Your World.

    Please Allow Me To Briefly Introduce Myself. I AM Very Capable {and} Proud BLACK Republican To Be The Next ‘Black Outreach’ Appointee Position, Which Will Soon Be Available In The White House.
    Also Future National Poet Laureate?
    “We Are – Who We Are”
    Dedicated Inaugural Poem for President Donald J. Trump {and} Vice President Mike Pence.
    (c) January 2017

    Note: The TITLE of My Dedicated Inaugural Poem Was Actually Cited By President Trump’ In One of His Forum Speaking Events During Last Autumn. However, I Have NOT Received Credit Yet from The Trump’s Administration.
    And This Baffles Me, Because President George W. Bush’s Administration Team… Spared NO Time Sending ALL Kinds of Accolades & Etc-s To Me.
    When, I Wrote His Dedicated Inaugural Poem…
    “Today We Whistle”

    Until Then,
    Ms. Tj Baker

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