Long before streaming playlists and viral moments controlled the music industry, radio personalities were the gatekeepers of culture — the trusted voices who decided what communities heard, discovered, and embraced. In Las Vegas, one of those voices has been J.R. Perry.

For decades, Perry has operated at the intersection of radio, television, and voice over artistry, building a career defined not by hype, but by consistency, creativity, and an unwavering commitment to giving artists a platform. Industry insiders have long recognized his influence, but for many listeners and independent musicians, his impact has been personal — a voice that opened doors when few others would.

Perry’s media journey began in 1983 with The J.R. Perry Show, a television platform that broke new music videos from both A-list performers and emerging independent artists. At a time when urban music often struggled for mainstream exposure, Perry was among the early innovators using television to amplify voices that deserved to be heard. His work helped create opportunities for artists while shaping the way audiences engaged with new music.

While viewers saw the host, advertisers and businesses heard something else — a powerful, recognizable voice. Perry expanded his influence into voice over work, writing and producing commercials and jingles for national and international brands. His ability to communicate emotion, energy, and authenticity through sound turned his voice into a brand of its own.

But radio would become his lasting home. 

As host and producer of “J.R. Perry Love Drops,” Perry built a show that has remained a staple on Las Vegas airwaves for more than 20 years. The program became known for breaking new music from both mainstream and independent recording artists, reinforcing a simple belief: radio should still be about discovery, connection, and community.

That dedication to the craft has now been honored with his induction into the National Black Radio Hall of Fame, an acknowledgment of a career spent preserving and advancing the legacy of Black broadcasting. Today, Perry serves as Vice President of the organization’s Las Vegas Chapter, helping ensure that the pioneers of Black radio are remembered — and that young people see broadcasting not just as a career, but as ownership, leadership, and cultural responsibility.

Mission — National Black Radio Hall of Fame (Las Vegas Chapter)

• To bring awareness to the pioneers of Black radio, including on-air personalities and executives.

• To challenge, uplift, and encourage young people to pursue broadcasting careers.

• To inspire ownership, growth, and leadership within the radio industry.

In an era where attention spans are short and voices are everywhere, J.R. Perry’s journey reminds us of something important: true influence isn’t built overnight. It’s built through years of showing up, supporting others, and understanding that the microphone is more than a tool — it’s a responsibility.

And for generations of listeners and artists alike, J.R. Perry didn’t just play the music.

He helped keep the culture moving.