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According to research from the Pew Research Center’s Internet Project, one in ten Americans have used an online dating site or mobile dating app. Many people know someone else who uses online dating or who has found a spouse or long-term partner via online dating. In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
In short, online or Internet dating has become an accepted way to meet people including spouses, partners and significant others. Online dating allows individuals to contact and communicate with one another over the Internet. This experience is usually with the objective of developing a personal, romantic, or sexual relationship.
66% of online daters have gone on a date with someone they met through a dating site or app, and 23% of online daters say they have met a spouse or long term relationship through these sites
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites. Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.
42% of all Americans know an online dater, and 29% know someone who has used online dating to find a spouse or other long-term relationship.
29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.
People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago. And this is especially true for those at the upper end of the socio-economic spectrum:
57% of all college graduates know someone who uses online dating, and 41% know someone who has met a spouse or other long-term partner through online dating.
57% of Americans with an annual household income of $75,000 or more know someone who uses online dating, and 40% know someone who met a spouse or partner this way.
Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating. Half (54%) of online daters have felt that someone else seriously misrepresented themselves in their profile. And more seriously, 28% of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Women are much more likely than men to have experienced uncomfortable contact via online dating sites or apps: some 42% of female online daters have experienced this type of contact at one point or another, compared with 17% of men.
40% of online daters have used dating sites designed for people with shared interests or backgrounds, and one in three have paid to use a dating site or app.
34% of Americans who are in a committed relationship and have used online dating sites or dating apps in the past say that they met their spouse or partner online, compared with 3% for those who have not used online dating sites.
There are some people who are afraid to try online dating. Perhaps these folks are misinformed or basing their decisions off of inaccurate data or no data at all. The data supports the fact that online dating is a more acceptable form of dating and is viewed as safer than meeting people the “old fashion” way.
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| Online Dating Statistics | Data |
| Total number of single people in the U.S. | 54,250,000 |
| Total number of people in the U.S. who have tried online dating | 41,250,000 |
| Total e Harmony members | 15,500,000 |
| Total Match.com members | 21,575,000 |
| Number of questions to fill out on e Harmony survey | 400 |
| Annual revenue from the online dating industry | $1,249,000,000 |
| Average spent by dating site customer per year | $239 |
| Average length of courtship for marriages that met online | 18.5 Months |
| Average length of courtship for marriages that met offline | 42 Months |
| Percent of users who leave within the first 3 months | 10 % |
| Percent of male online dating users | 52.4 % |
| Percent of female online dating users | 47.6 % |
| Percent who say common interests are the most important factor | 64 % |
| Percent who say physical characteristics are the most important factor | 49 % |
| Percent of marriages in the last year in which the couple met on a dating site | 17 % |
| Percent of current committed relationships that began online | 20 % |
| Percent of people who believe in love at first sight | 71 % |
| Percent of women who have sex on the first online dating encounter | 33 % |
| Percent of people who say they have dated more than one person simultaneously | 53 % |
| Percent of sex offenders who use online dating to meet people | 10 % |
| What’s more important on a first date | |
| Personality | 30 % |
| Smile & Looks | 23 % |
| Sense of Humor | 14 % |
| Career & Education | 10 % |
| Type of hair color most people are attracted to | |
| Blonde | 32 % |
| Brown | 16 % |
| Black | 16 % |
| Don’t Mind | 16 % |
| Red | 8 % |
| Bald | 8 % |
| Gray | 4 % |
| Girls Prefer | |
| Nice Guys | 38 % |
| Bad Guys | 15 % |
| Blend of Both | 34 % |
| Any man I can get | 6 % |
| Guys Prefer | |
| The modern career girl | 42 % |
| The girl next door type | 34 % |
| The hottie | 24 % |
| Online Dating Facts |
| A woman’s desirablility online peaks at 21 |
| At 26, Women have more online pursuers than men |
| By 48, Men have twice as many online pursuers as Women |
| Men lie most about; Age, Height, Income |
| Women lie most about: Weight, Physical Build, Age |
Statistical data courtesy Statistic Brain.com and PEW Research Internet Project.
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