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What’s The Republicans’ Narrative to Blacks? By William Reed


African Americans are fighting for an alternative economic and civil rights movement and, according to “fake news” distributors, the Republican Party apparatus appears hostile to that idea.  Where are Black party members attempting to influence the direction of conservatism and expanding party ideology to include black needs and interests.

What are Ronna Romney McDaniel, the chair of the Republican National Committee (RNC), and President Donald Trump doing to improve race relations in the nation and bringing Blacks into the Grand Old Party?  The level of distrust between Black voters and the GOP is deep.   The question is: Is anyone of Republican stripe interested in bridging this divide?  A good place for Republicans of good will to start would be rethinking how Republicans talk about maladies among Blacks and how they would be willing to provide genuine involvement and help toward overcoming them.  .  Granted, Trump’s open bigotry has done enormous harm to the party’s cause and may reverberate for decades.  The GOP’s image among Black voters is so dismal it will take a major-miracle for Blacks to even consider that GOP outreach might be genuine. The messages being put forward by young, Black men and women pundits ring hallow on networks that label them paid political “analysts” or “strategists”..

Across America, concepys off Black business and Republicanism are considered “foolly”. To be successful among Black voters Republicans need a shift in attitude toward diversity.   The Republican Nation Committee is responsible for developing and promoting the Republican political platform.  It has 150 members, two of which are African American.  There are scores of leading Blacks Republicans at local and state levels.  So, why is the party not putting froth North Carolina party Committeewoman Ada Fisher and South Carolina party Chair Glenn McCall to shout out about why they are Republicans.

Until relatively recently the Democrat party was the party of the white segregationists in the South.  At the same time Republicans were the party of Big Business, the middle class, rural and small-town dwellers and small business owners.  For the most part, today Democrats stand for sexual libertinism, high taxes, strict regulation of the economy, support for labor unions and political correctness mixed in with a fear of and opposition to American military power.

Republicans need to identify with and rally Blacks inclined to their worldview to the polls.  Many Blacks believe in a fairly lightly regulated form of free market capitalism, a strong national defense and what has often been derisively described as family values, where the main unit of society is the traditional family of father, mother and children, where the state interferes minimally in the day-to-day life of citizens and where Judeo-Christian religious values set  parameters for society..

Blacks are so entrenched in the Democratic Party  Republicans won’t be able to win them over by simply reminding Blacks that Frederick Douglass, like Abraham Lincoln, was a Republican, or that GOP members voted for, and passed the Civil Rights Act in the 1960s.  If Republican Party strategists think they’ll get Black votes because Dennis Rodman and Kim and Kanye are praising Trump they should “drop their buckets” among traditional Black Republicans.

Trump and Romney-McDaniel remain enigmas to most Blacks.  They seem enthralled with the media attention they are getting through acts by the rapper and hall-of-fame basketball great.    “Black Republicans across the country are confused and agitated with the rise and recognition given to Kanye, Rodman and the like,” says Telly Lovelace, who used to head up African American outreach and media for the RNC.  Lovelace said there are grass-roots Blacks who supported Trump or who are loyal to the party and would be willing to work for, and with the president.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

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