Over the past 10 years I have seen, from the inside out, how the traditional music business model has shifted dramatically in a number of ways. Labels seldom invest in developing artists, the digital age has changed the way we consume music and social media has altered the way artists communicate and connect with their fan base. Because of my experience as an independent entertainment publicist and consultant, I have had the pleasure of witnessing indies accomplish great professional and financial success by controlling their creative property and having the perspective of where some see a ceiling, the indie doesn’t even know a ceiling exists. As Jay Z said on “F.U.T.W”, “We have yet to see a ceiling, we just top what we top.”
I wrote Indie Insider: 10 Key Facts from Music Industry Insiders to help people get the basic fundamental truths on taking control of their careers and not waiting on anyone to do for them what they can do for themselves. The premise of Indie Insider: 10 Key Facts from Music Industry Insiders is simple, straightforward and valuable advice from elusive insiders at entertainment outlets that include Allhiphop, REVOLT, XXL and BET. I also peppered each key fact with my own personal testimonies that co-sign the great “indie way.”
The indie way approach is all about creative professionals who aspire to build an authentic brand, craft their own way and profit from the fruits of their labor. Whether you choose to remain independent or eventually sign a major deal, the indie mindset knows its value and isn’t at the mercy of the conventional industry rules. If there is a job that needs to be done, it gets done. Period.
Indie Insider: 10 Key Facts from Music Industry Insiders is a concise reference guide of tactical, practical and applicable motivation. For those people who want to wait on opportunities to come to them, prefer to rush success without paying dues or want to be an overnight celebrity, keep searching for what you seek. However, if you want a transparent take on the music/entertainment industry from some of the game’s top insiders, then Indie Insider: 10 Key Facts from Music Industry Insiders is for you.